DIgital Gifting

At Amazon Gift Cards I led the full-stack animation and motion design for Amazon’s global digital gifting platform, ultimately producing over 500 assets across broadcast, web, and social media. Primarily, I created the animations for all of the designs in Amazon’s electronic gift card catalog, taking preproduction assets from static visual designs to fully animated experiences, including drafting storyboards, pitching ideas, and securing approvals for anywhere from 15–40 animated gift cards per quarter as well as ad-hoc requests for animated content from animated TV and Web ads to explainers both internally and externally facing. I am proud to say that I played a key role in transitioning the entire catalog from mixed static and motion product to a fully animated experience for every design and occasion.